Tesla introduced the Model 3 in 2017 as a more affordable way for consumers to purchase its electric cars.
Thursday was the third time this year that Tesla lowered the price on the Model 3, which recently started at $42,900.
Tesla has also announced a Standard Range Plus model, which has a 240-mile range with a top speed of 140mph and can do 0-60mph in 5.3 seconds.
The two new Model 3 variants are available to buy now in the U.S., with worldwide sales set to start in around three to six months.
The standard Model 3 has a range of 220 miles and its single electric motor is capable of 0-60mph in 5.6 seconds with a top speed of 130mph. Unless ultimate penny pinching is of the utmost importance to you, the $2,000 seems like money well spent. Numerous company's existing stores will be re-purposed to act as showcases for Tesla products, but some will be closing with job losses.
The Tesla Model 3 first entered "production", if that's what you wanted to call it back then, nearly two years ago in 2017.
In Thursday's announcement, Elon Musk-led Tesla said prices on all of its cars would be lowered by up to 6 per cent.
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CNBC reports that Elon Musk's Tesla faces a debt repayment of $920 million due on Friday which could spell huge problems for the company. We know there are many people who want to buy Model 3, but simply can't afford to do so.
"With a target of a 900% increase in EV sales over the coming three years across the industry, most other auto brands will have to follow Tesla to remain competitive". Tesla stores will be "more like galleries and information centers", Musk explained. With the recent reductions in place, versions of the Model S and X now cost up to $18,000 less than their previous prices. And we take a closer look at the battery cooling system that NIO plans to use on its upcoming Tesla fighter.
As Tesla says in its official news announcement, "Quite literally, you could buy a Tesla, drive several hundred miles for a weekend road trip with friends and then return it for free".
Since unveiling the Model 3 in 2016, Musk has been promising a US$35,000 version.
Tesla representatives estimate that moving to online-only sales will save the company upwards of six percent in costs and as such, it's passing that savings down to the customer.
Update: Tesla also mentioned later this year, Autopilot will be able to "recognize and respond to traffic lights and stop signs", plus support "automatic driving on city streets".
Retailers from Amazon to Apple to traditional automakers have trumpeted the benefits of physical stores, and Apple and automakers also rely heavily on advertising, which Tesla has eschewed, making the electric carmaker an outlier in its dependence on the web.