As predicted, Apple's big September 12 event showcased the tech giant's release of its new iPhone Xs and Xr models. But what AAPL stock holders and analysts cared about were new iPhones, and on that front, the company didn't disappoint.
'Apple's new phone's name is iphone XS which like every other iphone would be EXCESSively overpriced, ' @Bhavessshh tweeted. The cameras use what Apple is calling "Smart HDR" that composites shadows, highlights, and other details into a single image.
Faster Processor. All three phones will feature Apple's A12 Bionic chip, which the company promises will speed up operations while also reducing power consumption. It also offers improved IP68 water resistance.
The iPhone Xs, like its predecessor, has a screen that occupies nearly the entirety of the phone's frontage.
Just like last year's iPhone X model.
The iPhone XS has a 5.8in screen, while the XS Max features a 6.5in display - Apple's largest-ever iPhone. (For a while, we used the icky word "phablet"- for part-phone part-tablet - to describe them.) But now Apple's largest bests even Samsung's Note 9, which measures 6.4 inches. Max has a starting price of $1,099.
The wild card in this year's launch is the iPhone XR.
The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB - the largest in-built storage ever shipped on an Apple-branded smartphone. The bright, multicoloured phone made from aluminium glass and with an edge-to-edge screen, is the smaller newest iPhone. As a point of comparison, the regular Xs costs £999 (the same price as last year's iPhone X) and the iPhone XR will start at £749.
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The dual camera array makes a reappearance on the back, but now you can adjust the bokeh effect, post-capture, in Portrait mode. The 6.1-inch features a bright LCD screen and comes in a variety of colors, including white, black, blue, coral and red.
This could be the iPhone that finally persuades the hundreds of millions of people holding on to old iPhones to upgrade. The trio of new devices offers a chance to do the same.
Sensors. The coolest reveals of the day featured, for me, Apple's least interesting product.
The iPhone Xs takes the original iPhone X from 2017 and gives it a revamp The 5.8-inch OLED display - and its still-controversial notch - remains, with minimal bezels.
Read on to find out everything we know about the brand new iPhone XR. The $61.6 billion worth of new iPhones the company sold was a 13% year-over-year increase, despite a 1% decline in units sold.
The iPhone XR is the cheapest of the three, thanks to its removal of more than a few desired features. The iPhone XR uses the same processor as the iPhone XS and iPhone XS Max, as well as Face ID and the TrueDepth camera, but uses different display technology and a single rear camera.
We'll find out soon.