"I noticed there was a blank wall at McDonald's so I chose to make this fake poster of me and my friend", wrote Maravilla.
Maravilla found an old McDonald's shirt at Goodwill for $7 and dressed up as an employee. "They had other races but no Asians so we felt like it was our duty to put ourselves up there". They chose to take matters into their own hands, adding more diversity to the location's décor.
While acknowledging it was a lot of fun, Jevh makes clear that there is a serious point to be made about the representation of Asian people in American society - whether that is representation in fast food marketing or in Hollywood movies.
"It's now been 51 days since i hung it up", he said on Twitter on Monday, Sept. 3.
So Maravilla and Toledo came up with a plan.
The duo had their photo taken outdoors at an event center in Houston posing as students while one held a large order of fries and the other a burger, Maravilla says in the video.
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But this was one instance when a amusing flight of fancy became reality (after a little hard work and a $7 McDonald's shirt was obtained).
That was almost two months ago, and the poster has been up ever since.
Maravilla's shenanigans, which have since gone viral, were the result of a realization that there were zero images of Asians on the walls at the particular McDonald's restaurant that they frequent. However, the local franchisee released the following statement. "We applaud these students' creativity and hope to see them in our restaurants again soon", the owner said.
Maravilla hopes maybe he'll have a future in modeling for McDonald's campaigns.
"I kind of hope they will ask us to be representative models for them", said Maravilla, "Like, for Asian men".