Deputy Premier Christine Elliott said that Tuesday's move was the first phase of Mr. Ford's larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big-box stores. The slogan is reminiscent of old-fashioned saloons offering "free lunch" and the ultimate truth that there is none.
Doug Ford promised 'Buck-a-Beer, ' and now that he's premier he's delivering on that promise quite quickly.
After bringing a swift end to carbon pricing and scrapping one of the world's first government-backed basic income pilots, Ontario's new conservative government is pushing forward with one of its signature promises: dropping the price of a beer to a dollar.
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win".
Barely Days Brewery has announced that it will be launching a new beer called Loon Lager at the "buck-a-beer" price point, with a promise that it is "not going to compromise" on quality.
While that sounds insanely cheap, note that for the last 10 years, the minimum price for beer was only $1.25.
Forked River Brewing Co., London "We're not in any position to sell beer at a buck a beer without taking a large loss on it".
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The Conservatives have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which the provincial government has said brought in $589 million in 2016-2017. However, brewers are not required to charge less, and the lower minimum price is expected to exclude draft beer and excludes the bottle deposit.
Ontario previously had buck-a-bottle beer. the then Liberal Government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.
"Yeah, I'll take it", said one man unloading empties.
"Ontario, the day you've been waiting for is finally here", Ford told reporters. Today I am proud to say: "Promise made, promise kept".
Finance Minister Vic Fedeli said there are no financial incentives from the government and the tax portion of the cost of beer is not being reduced. "We're going to continue on doing what we are doing and the consumers will decide if our beer is the right price or not". "The Premier is asking the beer producers to lower their price". "We're just trying to put money back in the consumer's pockets".
"Don't expect us to get involved in this", Mr. Burtch said.