Facebook-owned Instagram is joining the likes of Google's YouTube and Snapchat's Discover with the release of IGTV - a video creation and sharing app for the Instagram community. Instagram describes IGTV as "a new app for watching long-form, vertical video from your favorite Instagram creators". A separate standalone app for recording video will become available sometime over the next few days, the company added.
Moreover, IGTV will just start playing video the minute user opens it.
Reaction has started to pool in post-IGTV announcement.
In September, Instagram said it had some 800 million monthly active users.
"When people browse through the feed they don't want to stop and watch a 10-minute video", Systrom says. It aims to re-envision mobile video and compete with the likes of YouTube in the process. When you follow a creator on IGTV, you'll also follow their account on Instagram. There's a button in the top right part of the Instagram app, next to the DM paper airplane, or you can download the app separately. And yes, everyone can start their own channel. Simple, we've all seen videos shot on a mobile phone in portrait mode and they don't display well on the invariable landscape video players, so Instagram have gone portrait for video. And since IGTV arrives in an already crowded market for streaming content, Instagram is launching IGTV in a very accessible way.
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As you watch, you can like videos, leave a comment, and follow others. IGTV is a brand new social platform which is oriented towards bridging the "audiences closer to the creators they love".
While I understand the reason IGTV videos are vertical-only (the primary focus is smartphone users), it is a bit short-sighted. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.
The number highlights the surging growth of the Facebook-owned social network which allows users to share photos and video.
Taking YouTube by the horns, Instagram has announced, with much fanfare, the launch of IGTV - a video content-only wing of Instagram.
Some more on the new service.