Pay-TV giant Sky has for years been the home of Premier League games in Britain, which are a cornerstone of its business.
BT won the rights to show an additional 20 matches a season for 90 million pounds ($121 million), taking its total to 52 games at a cost of 975 million pounds for three years.
Premier League Executive Chairman Richard Scudamore said: "We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League". The Verge notes that BT and Sky are paying the equivalent of about $12.5 million per game.
Amazon has secured the rights to show English Premier League football matches for the first time in further evidence of their financial might in the bidding wars for sports events, the league said Thursday.
In addition to live action, there will also be weekly highlights of all Premier League games throughout the season, although it has not been announced when that will be broadcast.
The revenue from British rights is not distributed entirely on an equal basis with clubs given more according to league position and also the amount of times they feature on live broadcasts.
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Now, some four months on and following extended negotiations, a deal has been struck with Amazon and BT Sport.
In April, Amazon paid tens of millions of dollars for the exclusive United Kingdom rights to the US Open tennis, giving subscribers who pay £79 a year for its Prime Video service access to three of the four grand slams.
Also on Thursday, Premier League clubs have struck a new deal over sharing revenue from global broadcast deals which will see any future increases divided according to league position.
This is a big deal though, because someone managed to break through Sky and BT's hold on Premier League matches.
Amazon did not say how much it paid for its Premier League package.
No doubt the organisation are excited about tapping into a network of 100 million Prime members worldwide - over ten times the number of subscribers to Sky, who have been experiencing falling viewership in their sports packages in recent years. The huge influx of cash - several times what had previously been paid for equivalent rights - helped Premier League clubs lure top players from all over the world.