Ingraham, who has hosted the popular Ingraham Angle on Fox News since October 2017, apologized to Hogg on Twitter Thursday afternoon, after she had been widely criticized for taunting the 17-year-old for not being accepted into UCLA.
The success of Hogg's campaign not only showed the reach of this new generation and its unbelievable management of social media, but it put Ingraham up against the ropes, so she resorted again to the social network to apologize to the student.
Nutrish, the pet food line created by celebrity chef Rachael Ray, travel website TripAdvisor Inc, online home furnishings seller Wayfair Inc, the world's largest packaged food company, Nestle SA, online streaming service Hulu, travel website Expedia Group Inc and online personal shopping service Stitch Fix all said they were canceling their advertisements.
Hogg dismissed the apology as an effort to save her advertisers, calling that "not enough".
Hogg wasn't the only person who found Ingraham's tweets to be less than honest. Ingraham fans took to social media to call for boycotts of the companies that moved to pull their ads, launching the hashtag #IStandWithLaura.
The Conservative host has since apologised for her feud with the teenager.
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"We are not scheduled to run any future ads on her show and will continue to analyze our advertising placements to make sure they align with our beliefs as a company", Long added.
She noted she was the first to feature Hogg on the air after the shooting that left 17 dead, praising him at the time for his "poise" and for speaking so well and informatively.
Ingraham on her show Friday night described the vacation as a pre-planned break with her children for the Easter holiday.
The Marjory Stoneman Douglas High School student, who has become a vocal gun control activist in the wake of the deadly shooting, was more than ready to fight back. Fox dropped O'Reilly from the network soon after, though it's unclear how much the loss of advertisers contributed to the network's decision.
Wayfair said "the decision of an adult to personally criticise a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values".
Sean Hannity is, of course, still on Fox, and as The Washington Post notes, successful boycotts are hard to pull off.
The Ingraham Angle is one of the top-rated news/opinion shows on cable. NPR reports that a number of the advertisers did just that.