The results of a monthslong investigation by Britain's Channel 4 News revealed Cambridge Analytica's inner workings as told by Alexander Nix, the company's chief executive, and Mark Turnbull, the managing director of CA Political Global, to a reporter posing as a client.
"We have up to 5,000 data points on over 230 million individual American consumers", the website boasts. Ted Cruz, and Trump's general-election campaign. The company is funded in part by Trump supporter and billionaire financier Robert Mercer.
Sustainalytics BV, a widely used research service that rates companies on their ESG performance for investors, told Reuters on Monday it is reviewing its Facebook rating, which is now "average".
Watch the full Channel 4 broadcast on Cambridge Analytica below.
Cambridge Analytica is a data mining and analysis company based in the United Kingdom that worked with both the Trump and Brexit campaigns.
How is Facebook responding to the accusations?
Daniel Kreiss, a professor of media and communications at the University of North Carolina, said Facebook failed to live up to its responsibilities on election ads.
Trump's former national security adviser, Michael Flynn, disclosed an advisory role with Cambridge Analytica last August.
Nix said that the secretive British firm campaigns beneath the radar in election all across the globe, often disguising its presence using front companies or by engaging sub-contractors.
Cambridge Analytica said in a statement Saturday that when it became clear to the company that Kogan had not gathered the data in line with Facebook's terms of service it deleted all the data he had provided.
Volkswagen Announces Five-Seater Version of 2019 Atlas SUV
The southeastern Tennessee factory, which also assembles Passat sedans, employs about 3,200 workers. VW said it would reveal the model's name in NY .
Google Play Instant for mobile games: Try before you buy
Last week, Google's cloud division released a service for developers to set up fast connections between players across the world. Now, however, it will be coming to video games in the Play Store.
WWE Set to Add More Moments to New Jersey's WrestleMania Legacy
The news of WWE heading back to Jersey for the biggest show of the year brings back memories of the prior trips to the area. The weeklong showcase will also feature four events at Barclays Center.
The 33-year old Harvard drop-out has encountered doubters every step of the way since starting Facebook in his dorm room and building it into a juggernaut valued at US$540 billion. Russian data scientist Aleksandr Kogan accessed the data on behalf of Cambridge Anaylitica. "If this data still exists, it would be a grave violation of Facebook's policies and an unacceptable violation of trust and the commitments these groups made", the company stated.
Cambridge Anatlytica says that it has fully cooperated with Facebook, that it deleted all the data and that it does not use or hold data from Facebook profiles.
Ricci says marketers are already using similar profiling techniques to sell products and services. So there's this very strong pressure to be more transparent and to share data with trusted third parties.
The social network is now under fire after The New York Times and The Guardian newspaper reported that former Trump campaign consultant Cambridge Analytica used data, including user likes, inappropriately obtained from roughly 50 million Facebook users to try to influence elections.
Facebook admitted that an estimated 270,000 people had downloaded the app and shared their personal details with it.
The lawmaker noted that Facebook's privacy controls allowed users to prevent this type of data collection, but that the setting wasn't advertised to users or turned on by default. Tajani, who is president of the European Union parliament, hasn't provided details.
In Washington, Sen. Amy Klobuchar, a Democrat from Minnesota, said on Twitter that Zuckerberg "needs to testify before Senate Judiciary".
Last September, former USA presidential candidate Hillary Clinton called the second election a "project" of Cambridge Analytica. The use of any information contained in this document, (i.e., the charts, graphs, tables, text and diagrams) for any reason other than the evaluation of the capability of Cambridge Analytica and its partners' technical and business capabilities, without the written permission of Cambridge Analytica, is strictly prohibited.
Traders and financial professionals work ahead of the closing bell on the floor of the New York Stock Exchange (NYSE), March 19, 2018 in New York City.