Samsung did not immediately respond to our request for comment and Nikkei's report did not cite specific sources.
Samsung Display now plans to offset the impact by winning more orders from Chinese and other customers.
A spokesman for Samsung Display declined to comment. It means we could see more mid-range Android smartphones with OLED screens in the near future. Business is good if Apple's expensive flagship phones are flying off the shelves, but with the iPhone X not looking like it would sell as much as the company would expect, an issue has come up on the supply side of things as well.
Although the new phone was Apple's biggest earner, it actually sold less units than any other iPhone model before it.
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According to Sinolink Securities analyst Zhang Bin, shipments could be as low as 35 million in the first quarter of this year - roughly 10 million less than previously estimated.
Of course, "weak demand" for iPhone X doesn't necessarily translate to disappointment within Apple.
During a trip to China in December of 2017, Apple CEO Tim Cook said he "couldn't be happier" with the demand for the iPhone X in the country. Anticipating a demand surge from Apple, the company made a 13.5 trillion won ($12.6 billion) capital investment a year ago, resulting in a 1.5 trillion won increase in depreciation costs in 2018, the Nikkei reports.
That's in stark contrast to past year, when some believed Apple would experience an iPhone X 'super cycle, ' triggered by a backlog of iPhone owners looking to upgrade to newer models.