The cereal brand, which has commercials and marketing centered around a leprechaun who just can't seem to find his stolen Lucky Charms, will now add a new marshmallow in the shape of a unicorn, according to a General Mills press release.
"We made a decision to introduce a new charm with the help of the keepers of magic themselves-kids".
Lucky Charms marshmallow blend will continue to feature eight lucky charms including hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.
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The company earlier this month announced it was ditching the hourglass marshmallow. The new fun-shaped marshmallow features a white unicorn with blue, pink and purple colors for its magical horn and mane. Cereal-lovers can now enjoy a new magical mix of beloved, colorful Lucky Charms marshmallows with crunchy, whole grain oats.
Social media praised the new marshmallow, according to Business Insider. "Please tell me this is a real thing, not a joke", one Facebook commenter wrote on Lucky Charms' post. In 2017, the company gave away 10,000 boxes of cereal containing only the marshmallows from Lucky Charms, which is a fantasy fulfillment for many sweet-toothed individuals.