Fox Nation is expected to be formally announced today and to launch by the end of the year, with the price of the service still under discussion. The cost of subscriptions has not been announced. The new service is expected to feature live exclusive daily streaming content and long-form programming available only to subscribers. Shares of 21st Century Fox are up 23% in the last 12 months, while the S&P 500 index [s; SPX] is up 16%.
Fox News has been the most-watched cable news channel for 16 consecutive years and insiders consider Fox Nation another step toward digital supremacy.
"With our traditional cable viewership at an all-time high, we are proud to announce a new digital offering geared entirely toward the Fox News superfans", Finley said in a statement. Fox said the move underscored a new focus: news and national TV sports.
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One major personality on the service will be Fox News Channel commentator Tomi Lahren.
Fox Nation will be based at Fox News's headquarters in NY, according to the network.
Fox News said the service will be housed at the network's NY headquarters, with hiring for the new venture slated to ramp up in the second quarter of this year.