For one thing, the I-PACE will be the first real rival for Tesla, meaning it'll offer a comparable performance figures (more on that in a minute) all put together inside a premium package.
Jaguar has today also confirmed the I-PACE, which is around the same size as its F-PACE SUV, will bring "rapid charging and rapid performance".
The news came by way of yet another JLR teaser video, this one showing the by-now-familiar camouflaged I-Pace prototype in wintry conditions at a test site in Arjeplog, Sweden. It means temperatures down as low as -40 degrees Fahrenheit, along with treacherous and slippery surfaces.
The release says: "While plugged into power, customers will be able to prepare the car's battery and cabin temperature ahead of a journey without tapping into the battery's range".
Unlike the Audi e-tron electric SUV, also expected to be formally launched at Geneva, the I-Pace designers have used its dedicated electric architecture to lengthen the cabin and shorten the nose.
Jaguar's new electric SUV, the I-Pace, will officially break cover in production form March 1, at an online event scheduled just ahead of a formal unveiling on March 6 at the Geneva motor show.
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That's why Jaguar has developed a pre-conditioning system for the I-Pace that ensures it delivers its maximum range, performance and comfort whether temperatures are freezing cold or extremely hot. Equipped with two electric motors, one at the front wheels and one driving the rear, the vehicle should deliver around 400 hp and 516 lb-ft of torque like the concept.
I-Pace recently scooped the most anticipated new auto award of 2018 at the What vehicle? awards.
"Not only will the I-PACE charge quickly enough for our customers to carry out their everyday lives, it will offer powerful and precise performance in a variety of conditions and climactic extremes".
The I-Pace will be able to recharge from zero to 80 per cent in 45 minutes.
"Pre-conditioning the auto ensures maximum range, performance and comfort whether temperatures are freezing cold or extremely hot".