According to Canalys, Xiaomi shipped 8.2 million smartphones in India during the period between October and December past year (Q4 2017).
As such, with both the companies nearly evenly tied in the world's second largest smartphone market, it would be interesting to see who emerges at the top in 2018.
It turns out that the region's fastest-growing smartphone vendor, at a whopping 259 percent overall in 2017 compared to 2016, also held last year's top two places on the model popularity chart. As per GfK, which tracks sales to end consumers, in the last (November) quarter Samsung had a 45% value market share and 40% volume market share. The main reason for the huge growth is attributed to the autonomy given to the Indian unit of the company, which enabled the manufacturer to run the business locally. "Localization in channel strategy, marketing and products has been evident in Xiaomi's Indian operations", said, Ishan Dutt, Canalys Research Analyst.
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Xiaomi has released a number of uncountable smartphones over the last eight quarters in Indian market offering a variety of smartphones for different types of people and their demands.
Xiaomi was once considered the darling of the smartphone world, showing triple-digit growth and challenging the likes of Samsung and Apple.
The firm is also of the opinion that Samsung was unable to transform its low-priced product portfolio. It's a monumental achievement for the Chinese brand given the fact that it arrived in the country just over 3 years ago.
Reacting to the report, a Samsung India spokesperson said in a statement that the company is "Indias number 1 smartphone company by a distance". "We owe our undisputed leadership to the love and trust of millions of our consumers in the country". According to Canalys report for Q3, 2017, both companies were tied with 23% market share in September quarter.
Tarun Pathak, an associate director at Counterpoint Research, said Xiaomi's sales grew a whopping 259% in India in 2017.
Feature phones, which offer basic functions like making calls, sending texts and browsing the internet, hold the largest share of the Indian mobile phone market because they are cheaper than smartphones.