That seems to support an effort by Senate Democrats to reverse the FCC's decision last month to repeal most of the net neutrality rules. That's why the BURGER KING® brand created WHOPPER® Neutrality, a social experiment that explains the effects of the repeal of Net Neutrality by putting it in terms anyone can understand: "A WHOPPER® sandwich", declared the company.
In a surprisingly effective and moving ad previous year, Burger King compared the bullying of a kid in its restaurant to the bullying of a Whopper Jr.to show how important it is to stand up and speak out in a situation where someone is getting bullied.
Fernando Machado, Burger King's global chief marketing officer told Recode that they created the ad because "we believe the internet should be like BURGER KING® restaurants, a place that doesn't prioritize and welcomes everyone".
"I felt like I was being taken advantage of in a sense", one said when interviewed afterwards. The speed is measured in mbps - "making burgers per second".
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Burger King's new ad has become a sensation, with more than a million views on YouTube and it's lighting up Twitter. You can check out the incredible video below for yourself and if you still don't have a clue as to what exactly Net Neutrality is well you really should press play.
This is the concept Burger King taught a few infuriated customers who simply wanted a Whopper. Chains like Burger King, McDonald's and others are also embracing technology to win over smartphone-savvy consumers through services like mobile ordering. "It's stupid, but true", another said.
At the end of the ad, the Burger King mascot appears to mock Pai by drinking out of a Reese's candy mug similar to Pai's.
Net neutrality is now in hospice care-not quite dead, but the future is grim.