Facebook founder Mark Zuckerberg said Friday (Jan. 19) that starting next, week the social media site will start prioritizing news sites.
As such, Facebook will ask users during a series of ongoing surveys what news sources they are familiar with and if they trust it. User feedback will determine the overall ranking of publishers with the aim to "shift the balance of news you see towards sources that are determined to be trusted by the community".
Social media giant Facebook said Friday that it would begin to prioritize "trustworthy" news outlets on its site in order to counteract "misinformation".
Facebook wants to make sure its users aren't duped by stories from untrustworthy news publications.
Facebook has been struggling to figure out its role as a dominant distributor of information in an era of fake news, foreign manipulation, and dwindling revenues for many media organizations.
Zuckerberg said it's important that Facebook's News Feed "promotes high-quality news that helps build a sense of common ground".
"There's too much sensationalism, misinformation and polarization in the world today", Zuckerberg said in a post.
To do so, he said, Facebook chose to rely on member surveys as the most "objective" way to rank trust in news sources. Trump appropriated the term soon after by using it on his critics in the media, but Facebook has remained under scrutiny for how users can be exposed to news and news-related content, a portion of which was apparently produced with help from Russians trying to influence the election. For some time, we have argued that Facebook should give priority to news from trusted sources. Facebook has dealt with controversies in the past when conservative news sources have alleged unfair treatment, and the company claims this new system will put the power in users' hands.
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