"It's a ways before you're going to see certain revenue streams, but we're already seeing a lot of traction and enthusiasm from fans", Kotick said in an interview that aired on "Fast Money".
But while the league opening by surpassing expectations will certainly be seen as a positive by franchise owners (and their investors) and Overwatch publisher Activision Blizzard, both parties undoubtedly want to see sustained success.
The first Overwatch League match kicks off today at 4pm PST, which you can watch below.
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Blizzard is desperate to turn the Overwatch League into esport's next big thing, and they will do anything to get there.
Los Angeles is the only city represented by two OWL teams, the L.A. Valiant adorned in black, green and gold as well as the L.A. Gladiators in white, purple and black. Even after a close and hard loss like in the case of the Dallas Fuel, players showed up after a long day to answer questions for 10 minutes before taking their leave.
Other team owners in the 12-team league include the Kraft Group, which also owns the NFL's New England Patriots, Comcast Spectacor, the owner of the Philadelphia Flyers, and Jeff Wilpon, the son of New York Mets owner Fred Wilpon. 100 tokens are enough to buy one costume for a character to support one team. Losing players and teams are often given the chance to reject interviews in esports, but Blizzard treated their competitors like any other athlete in the National Basketball Association or NFL. Doing so isn't cheap: 100 Tokens cost $5, although higher-priced bundles (ranging up to $100 for 2,600) will bring down the dollar-to-Token ratio.