Earlier this week, the Swedish fashion group caused widespread outrage with their latest promotional image, wherein a kid of African descent was seen sporting a hoodie with a controversial tagline - "Coolest monkey in the jungle".
Police officers were on standby at the Kolonnade Mall in Pretoria on Saturday, as members of the opposition Economic Freedom Fighters (EFF) went on rampage targeting and trashing the H&M clothing store.
Eyewitness reports also indicated that EFF supporters had protested at the H&M Waterfront store.
The protests come in the wake of an advertisement by global clothing company H&M showing a black child in a hoodie with the words "Coolest Monkey in the Jungle" inscribed on it which has caused worldwide outrage on social media and other platforms.
Responding to a customer inquiry H&M South Africa said the offending product "was not available in South Africa".
That, however, did nothing to assuage the anger of the consumers here who have taken H&M to task before over perceived racism. According to the company's website, H&M has 17 locations in South Africa.
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"Our position is simple, we have got this wrong and we are deeply sorry", the apology read.
The image advertising the £7.99 jumper was removed from H&M's United States and UK websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".
They ended their protest around 2pm, leader of the protest, Hendswell Baloyi, saying that "as long as H&M opens their doors, we will be here".
"Am the mum and this is one of hundreds of outfits my son has modelled ... stop crying wolf all the time, unnecessary issue here ..."
"We have taken down the image and we have removed the garment", the statement said.