As you'd expect, Apple wasn't best pleased with the name of its founder being used by someone else, so the brothers were hit with a lawsuit.
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Apple has been fighting a pair of brothers for years, trying to get them to stop using co-founder Steve Jobs' name for their clothing company.
According to La Repubblica Napoli (via The Verge), the brothers in 2012 noticed Steve Jobs' name was not trademarked by Apple, so they made a decision to start their own clothing and accessory company named after the co-founder.
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The tech giant argued that the brothers were wrong to use a Steve Jobs logo stylized letter "J" with a bite taken out of the side. According to Business Insider Italia, Apple focused on the logo and because the J isn't a fruit, the brothers told the outlet, the chunk can not be a bite, as in the Apple logo. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo. The court decided that the brothers could use the "bite" mark on the "J" was not a bite because letters are not edible.
The pair say they are now determined to continue working on products under the Steve Jobs brand, with plans to launch bags, t-shirts, jeans and other fashion accessories.
We could end up seeing a Steve Jobs smartphone and tablet, and most likely they would run Android. Already being forced to admit older iPhones were being purposefully slowed down, followed by an apology and cheap battery replacement offer, now Apple has lost a multi-year Steve Jobs branding legal battle.