Starting Tuesday, any time someone uploads a photo that includes what Facebook thinks is your face, you'll be notified even if you weren't tagged.
Have you ever wondered how many photos of you are floating around Facebook without your knowledge? "Our technology analyzes the pixels in photos you're already tagged in and generates a string of numbers we call a template", said Joaquin Quiñonero Candela, Facebook's director of Applied Machine Learning, in the blog post.
If that should change, I am sure Facebook will let us know.
Furthermore, as The Verge points out, harassers and bullies could potentially take advantage of this new notification tool by uploading embarrassing photos or videos which would then automatically be shown to the target. Facebook users should be notified through the news feeds about the new feature, and the company will encourage everyone to check their own settings.
As optimistic as Facebook is about the new use case for its facial recognition technology, it also recognizes that this is not something that everyone is going to want to participate in. Facebook users in Canada and the European Union are excluded. Soon, you will begin to see a simple on/off switch instead of settings for individual features that use face recognition technology.
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The features demonstrate how Facebook is using a trove of facial recognition data, a type of data that has become a key focus for tech titans.
But Facebook doesn't shy from explaining that this service could also be used to catch people who are using photos for less-than-wholesome purposes, such as using your photo as their Facebook profile photo.
Facebook is also using facial recognition to create new tools for those with visual impairments.
Facebook's use of facial recognition will be governed by an on / off switch. The goal of the scanning, according to Facebook, is to alert you if someone has publicly uploaded a photo of you that you don't know about, especially if they are trying to impersonate you.
"We're doing this to prevent people from impersonating others on Facebook", Candela wrote. The post is titled: " Hard Questions: Should I Be Afraid of Face Recognition Technology? .