Facebook will stop paying publishers and celebrities to create videos that appear in the social platform's News Feed. The social media giant, however, said nothing has been set in stone yet, and the new ad format is being tested for now before things are finalized on this. What's more, we will also get a see new episodes of a show if we have watched previous episodes of the show.
Further, the mid-roll ads aren't being abolished entirely with Facebook stating it is only the longer videos that qualify to have them.
Approximately noone on the entire internet wants to click on a video and immediately watch an advertisement, but Facebook wants to try pre-rolls out to see if it works well enough to strike a happy tone with both publishers and viewers.
Facebook is also adjusting the requirements for mid-roll ads (or "Ad Breaks", in Facebook's parlance). In January, eligibility will shift to videos that are at least three minutes long with the earliest possible ad break at the one-minute mark.
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If you too find yourself returning to Facebook for the videos, you might have come across an issue that causes just the live variety to lose audio.
This sounds like the company will be prioritizing video over other kinds of ads, but we'll wait and see how it shakes out. "Furthermore, across initial testing, satisfaction increased 18 percent when we delayed the first Ad Break placement", Angelidou-Smith and Bapna wrote.
With this new update, we are likely to see videos that Facebook thinks we want to watch. One publisher source told Digiday that Facebook was paying around 300 video makers as part of this deal, which will end for most by the close of 2017.
Facebook moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube. Currently, it streams shows from Vox and Discovery Communications Inc. "Facebook is not. So you can make the argument that they're trying to increase total time spent", Wieser said in an interview.