FireTV is now sans YouTube, and while Chromecast can view Amazon Prime, it's not as easy to access as other channels. Or, rather, what it doesn't stock. Amazon has sold that device for longer than the Echo Show, meaning more customers may now be affected. "We hope we can reach an agreement to resolve these issues soon". We'll see if Amazon and Google can take a similar approach. Roku, a steaming player manufactured by Roku Inc., has gained popularity in the U.S. Being cheaper than Fire TV and Apple TV, it is the best-selling streaming device in the U.S., according to eMarketer. Although that doesn't explain why Amazon has also pulled those Nest products.
- Universal Search now supported - search for Prime videos using iOS search (US, CA, AU, NO, & SE only). You can't get access to Sky's 4K sports coverage (although that holds true on any platform save Sky Q), and although there is a Now TV app, this only provides access to Sports via day passes. There's room for both Amazon and Apple to thrive, especially since video is just one facet of Amazon Prime. However, when it comes to "better business terms", it was generally assumed that Bezos was referring to the so-called "Apple tax".
Unlike Netflix and competing streaming services, most consumers pay the $99 yearly for Prime membership to get expedited shipping. Here, the streaming service's content can come up in systemwide searches.
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The app officially started to roll out to Apple TV devices. "The app arrives just in time for the highly anticipated new season of The Grand Tour. and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR".
Amazon Prime Video on Apple TV app also supports Universal Search. On the other hand, Fire TV owners will lose out on the popular, essential video streaming app starting January 1, 2018.
Back in 2015, Amazon pulled all retail listings for Google's Chromecast and Nexus Player smart TV box on its website along with Apple TV. Now they are not available direct from Amazon, although earlier this year the company did briefly list the latest version of the device for sale on its United States site (but it has since been removed). They want the content all in one place. "Google is setting a disappointing precedent by selectively blocking customer access to an open website".
This new development in the existing row between the two companies follows YouTube disabling its programming from Amazon's Echo Show device, which Amazon retaliated by stopping to sell the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system.