After months of hype, speculation, and delays, Amazon has finally launched its full Australian website, less than three weeks before Christmas. This time it is very real.
Customers are able to enjoy free delivery on eligible orders above $49 that are sold by Amazon, and a one-day delivery service is available in select areas across Australia.
Representing more than 110 brands in 27 languages and producing more than 18,000 e-commerce assets per year for e-tailers globally, Integer's Digitail offering is available in Colorado, Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, to service clients worldwide.
Speaking ahead of the impending launch, Forrester analyst, Zhi-Ying Ng, dissected the implications for the already struggling brick-and-mortar rivals, saying Amazon's entry into Australia will "shake up the retail market" and provide consumers a plethora of choices at much lower prices, faster delivery and better digital experiences. Are you happy?! Now get on with buying your old man USB cables for his birthday, because he keeps losing them.
However, searches the new Fire TV Stick Basic Edition, which should have been on sale for the first time to Amazon Australian customers for $69, bring up only books.
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The site will also give users access to Prime Video, Amazon's answer to Netflix.
Customer orders will be processed at Amazon's new fulfilment centre in Dandenong South.
Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.
"Amazon has done well in the USA and United Kingdom against inefficient players, but efficient bricks-and-mortar retailers can compete if they can use their existing scale and supply chain to lower "last-mile" delivery costs and time". Amazon also sells its own brand of accessories like cables. About half its global sales come from such marketplace sellers.
Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers. They will be shipped from a warehouse in Melbourne.