One of the world's largest video-sharing website, YouTube is all set to do what Snapchat and Instagram have done - add "stories" to its platform, according to a report by TechCrunch. Well, it appears that more creators other than those invited by YouTube a year ago will now be able to interact with their subscribers through GIFs, photos, polls, and texts, in addition to just videos.
TechCrunch has outlined the process of making Reels which is-making mobile videos of up to thirty seconds per video, these videos can incorporate the use of filters, music or text.
The concept of Stories was first introduced by Snapchat and later adopted by many other online platforms including Facebook and Instagram, though YouTube Community's own spin adds some slight variations to it.
There's also another major difference: Videos inside Reels won't disappear after 24 hours, as stories normally do, and won't need to be under a centralised feed either.
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Reels are expected to be initially rolled out soon for beta tests to a handful of YouTube creators. "YouTube is the latest to hop on the 'stories" bandwagon but the new feature is a variation of current stories format and has lately unveiled a new feature for creators, dubbed as 'reels'.
The Community tab on YouTube is now available for all channels with over 10,000 subscribers. However, unlike Stories, videos posted on Reels will not come with an expiry date.
In the blog post, Roy Livne, senior product manager at YouTube, announced other enhancements to the site's Community area, which is now open to creators with over 10,000 subscribers. But we will update you when we will get more information about this. People want to share content without having to curate, edit and publish a traditional YouTube video.
YouTube is always touted as being about the community. YouTube also says that it has optimized notifications for Community.