Shares of retailers were off earlier highs in Monday's trading.
"All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer", NRF President and CEO Matthew Shay said in a press release.
"December is the month when mobile marketing is critical to retailers' success both online and in-store", said Tarleton.
But Shay and Phil Rist, executive vice president at Prosper Insights and Analytics, the firm which completed the survey, said the results show positive momentum for the rest of the season which has an extra day this year and four weekends between Thanksgiving and Christmas. "A lot of things can change between now and then".
"We are certainly encouraged that we are starting off from a position of strength", Shay told members of the media. After a wave of store closures and adjustments to improve online selling platforms, brick-and-mortar retailers' prospects should be improved.
The NRF doesn't estimate total sales for the weekend, but said average spending per person over the five days was $335.47. The survey found that more than 64 million shopped both online or in stores. If consumers begin using mobile wallets and buy buttons in-browser, they may start using them more in-store, growing overall volume.
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Regulators from Belgium, Germany, France, Italy, the Netherlands, Spain and the United Kingdom will also take part. The lawsuit was filed Tuesday in King County Superior Court.
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The release date of the film has also been postponed due to which Kapil's Firangi will now hit the screens on December 1.
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And it also called on business to allow people to work more flexibly to enable them to look after elderly relatives. The Government's Industrial Strategy has been launched to help boost skills, training and research in the UK.
Those customers also spent more, according to the federation. The group finds those who shopped online and in stores spent or were planning to spend $82 more on average than online-only shoppers, and $49 more on average than store-only shoppers. "We saw that play out over the weekend".
Deepest Discounts on Cyber Monday Cyber Monday offers continued the trend of big savings, with even deeper dollar-off discounts than Black Friday.
The uptick on online shopping isn't just planning on lasting until today, but online sales are expected to also increase by 13.8 percent this year. Adobe, which measures 80 percent of online transactions from 100 major USA retailers, said Americans have spent $50 billion online since Christmas deals were first offered on November 1 and online spending throughout the Christmas season is expected to top $100 billion for the first time. 29 percent made a purchase on their smartphone.
Analytics firm ShopperTrak, which counts shoppers in stores, reported Saturday that in-store traffic on Black Friday was down less than one percent compared to Black Friday 2016, and said store traffic for the day was essential comparable to the previous year. Shoppers seem willing to spend more, but that's not benefiting retailers equally.
In its report, Adobe reported that the holiday season to date (Nov 1 - Nov 27) has brought in $50 billion in online shopping revenue, 16.8% growth year over year.
McMillan-Doolittle's Stern said the in-store performance was better than anticipated and contributed to what was an upbeat weekend across retail.