TBH was launched on August 3 and already has more than 5 million users who have sent more than a billion messages - and for now is only available for iPhones, and only in some U.S. states.
Tbh's four cofounders will continue to work on the app at Facebook, and tbh will remain a standalone download in the App Store, Chan said.
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Sounds like a win-win situation for Facebook and TBH. That doesn't mean the app is averse to feedback and ideas-users can submit poll ideas, which are reviewed and decided upon by the app team. Out of the 5 million downloads, 2.5 million users are active and are enjoying the creativity of the inventor which is now taken over by Facebook.
Since the app got officially launched in August, it captured more than 1 billion poll answers out of which majority was of teens and high school students. A user is notified if they are selected as who "does the most ..." or is "the biggest underdog", and the user who made the choice is kept anonymous. The questions cover such things as notes of affection ("I will marry them"), straightforward compliments ("Freckles on fleek"), endorsements and sarcasm ("Would drive to your house and wake you up to tell you who finally texted back").
As with its purchase of Instagram, which has recently mimicked several of competitor Snapchat's features, Facebook appears intent on capturing the new ways that young people are communicating online. But it will have more resources owing to Facebook. "Most of all, we were compelled by the ways they could help us realize tbh's vision and bring it to more people", the creators say. TBH believes that it holds similar values to Facebook and is hopeful that the acquisition will help to bring its message to more people.