Tim Cook was put on the spot about iPhone X pricing, with Apple's CEO questioned as to whether the new flagship smartphone was too costly for the typical American user.
Lance Ulanoff called the iPhone 8 "bigger, not bolder", stating that those who own the previous iPhone 7 or iPhone 7 Plus likely won't see a need to upgrade.
The average selling price for an Android smartphone (excluding the wireless service contract) is $254, according to The Wall Street Journal, well below Apple's average of $687. Apple has introduced a new Face ID to verify your identity in split seconds and authenticate payments via Apple Pay.
Face ID and the portrait-mode selfie are enabled by the iPhone X's new TrueDepth camera system, which comprises an infrared camera, front camera, ambient light sensor and other sensors.
Reviewers generally gave a thumbs-up to these improvements, even if many argued that consumers who can afford to buy it should wait for the iPhone X. The X, as many readers doubtlessly know, does away with the home button, packs an edge-to-edge OLED display and 3D face-mapping/unlocking abilities and promises superior battery life. She has a favorable opinion on the device's camera, particularly its Portrait Mode, Portrait Lighting and 2x zoom features. Held on September 12, the Cupertino, California, company showed off its next slate of phones with the iPhone 8 (with Plus version available) and the X, their new "ultra" phone set to rival Android's already present set of OLED powerhouses.
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Chris Velazco noted that the glass exterior of the iPhone 8 has kept his handset free of nicks and scratches, in addition to enabling wireless charging.
Apple showcased Face ID at the September Launch event of the iPhone recently, touting technology which had already been long tried by Android counterparts and faded due to their impracticality or bad implementation.
TrueDepth also powers Animoji, a new feature which creates fun, animated emojis by recording the user's facial expressions that can be sent to others via messages.
When it comes to the processor, the iPhone 8 and 8 Plus both have a critical spec, if not the most critical.
"On its face, the 8 looks like an iPhone from 2014", he added.
Scott Stein hails the iPhone 8 Plus for improvements to the dual camera and faster processing; but notes that its design hasn't changed much from the iPhone 7 Plus and favors the iPhone X, which won't be available for another two and a half months.