While its Snapchat clone "Stories" feature has been incredibly popular for Instagram, Facebook Inc (NASDAQ:FB) has seen it totally fail to catch on within its own namesake platform. Facebook wouldn't confirm that it's testing it elsewhere, not a surprise since it's normally tight-lipped about features that may or may not become permanent. "We have no other plans to share at this time", an Instagram spokesperson said in an official statement, as per Mashable. Apparently this feature is being tested out in Portugal at the moment and it is unclear when it could go live for everyone else, if at all.
The social media giant has even added new features to the stories option, placed it prominently on the top of the news feed and also announced to bring the feature to desktops. Of course, Instagram's move is aimed at driving more users to Facebook Stories.
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Facebook has copied Snapchat's main feature for its main app, Messenger and Instagram earlier this year. Instagram, after all, is all about glossy, magazine-like photos and sharing experiences, while Facebook's main app is a bit more akin to a traditional high school yearbook. Stories are so unpopular on Facebook that the company made a decision to place grayed-out icons of user's friends to populate the Stories section of the app, as pointed out by The Verge.
Facebook is now testing a feature that'll enable Instagram users to share their Stories as native Facebook Stories. The feature appears to be quite similar to text posts with colored backgrounds on Facebook.