The highest-profile departure so far is John Sunnucks, the chairman of Bell Pottinger's corporate and financial practice. A source told The Guardian UK that a number of senior figures in the company who have directly brought money into the firm have also quit.
We are pleased that the UK's Public Relations Communication Association has taken steps to expel Bell Pottinger from its ranks as a result of the complaint raised by the DA. "The management focus is on keeping people as calm as they can".
HSBC and St James's Place have become the latest firms to ditch their contracts with Bell Pottinger, as the PR firm continues to face client exodus.
In the statement containing the apology, Bell Pottinger said law firm law firm, Herbert Smith Freehills LLP, has been hired to review the Gupta account and the work done for companies associated with the family.
In a statement, Bell Pottinger said it accepted there were lessons to be learned, but disputed "the basis on which the ruling was made".
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What makes this outcome more rewarding is that this woeful outcome for Bell Pottinger has been wrought without the need for society to introduce expensive litigation action for the transgressor to suffer the consequences of its unwarranted conduct.
"We have used Bell Pottinger for specific projects in the past but will not be doing so in the future", said a spokesperson for HSBC when speaking to The Independent.
Arqiva, the owner of Britain's TV masts, is also understood to be considering its relationship with Bell Pottinger.
Investment firm Investec and luxury goods company Richemont have also severed links with the company, which had its membership of the Public Relations and Communications Association (PRCA) terminated.
One of Bell Pottinger's major shareholders has handed back its portion after failing to find anyone to buy it.
Chime, co-owned by USA investment firm Providence Equity Partners and Sir Martin Sorrell's WPP group, gave up trying to sell its 27 per cent holding and is understood to have given the stake to the company's board several weeks ago as the scandal reached boiling point.