GE and Whirlpool have already integrated similar support across their respective products, and now "the full line of Kenmore smart appliances" - air conditioners, refrigerators, and more - can be controlled with a new Alexa skill, Kenmore Smart.
Shares of Home Depot (HD) and Lowe's (LOW) were falling on Thursday morning after Amazon.com (AMZN) and Sears (SHLD) announced that the department store retailer would begin selling its Kenmore brand appliances on the ecommerce website.
Just last month, Sears said it was closing even more stores, reportedly bringing its count to about 1180, down from 2073 five years ago.
The deal also provides Amazon with a high-profile entrée into major appliances, a category which has so far eluded the e-tailer save for third-party sales. And by 1995, 25% of the major appliances sold in the U.S. were Kenmore.
As The Wall Street Journal notes, Sears has closed hundreds of stores, including more than 250 this year.
Sears says that the Kenmore products will allow customers to control their appliances, such as changing the temperature on an air conditioner without leaving the sofa.
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Sears hasn't disclosed how much the deal is worth.
"This will significantly expand distribution and expose the brand to new customers, and we're hopeful it will lead to a lot more sales", said Kenmore Brand President Tom Park. The mall mainstay has fallen on hard times in recent decades as online retail has taken over - and now, the company is signing on with Amazon to sell its Kenmore brand through one of the key contributors to that on-going downside.
Sears has not turned a profit since 2010, and a year ago it reported losses of $2.2 billion.
Shares of Sears Holdings were up over 20% following the announcement. (It has about 1,100 locations left.) In March, Sears executives said they had "substantial doubt" about the company's financial viability, sending shares of Sears plunging by almost 13 percent.
Thrilled investors drove Sears shares up 13.4% to $9.88 at 1:14 p.m.