"We are planning to make this Essential phone very prominent in our stores and will have a premium space to showcase (it)", said Sprint's chief marketing officer Roger Sole. Also to be confirmed are Sprint's pricing as well as when the carrier will actually start selling the handset. While some might be confused by this decision that Essential has taken, Sprint says that pricing advantages make it the ideal pick as the exclusive US carrier partner for the Essential Phone. Only Sprint will sell the phone in its online and physical stores, and only Sprint's customers will be able to get it with subsidies.
The Essential Phone can and will work with any of the major carriers thanks to its wealth of built-in radios which will support all the major names. Lenovo, for example, bought Motorola Mobility in large part because it already had relationships with AT&T, T-Mobile, Verizon and Sprint. USA Today says Rubin is an advisor to SoftBank's Vision Fund, though it's worth noting that SoftBank backed out of a large investment in Essential earlier this year.
But under CEO Marcelo Claure, Sprint has been gaining momentum and adding subscribers. Sprint did not immediately respond to PCMag's request for comment. If you prefer Verizon, AT&T, or T-Mobile, you can still buy the PH-1 unlocked through Essential's website.
You'll have to be someone that goes out of their way to do that, though.
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