In addition to taking an even tougher stance of the type of content creators can make available to their audience, YouTube has also chose to help them out on how to make their video appealing for a broad range of advertisers. The move was in response to an ad boycott after major brands found their ads embedded in - or appearing alongside - offensive videos ... "We also need to meet our commitment to our advertisers by ensuring their ads only appear against the content they think is suitable for their brands", said Bardin. These guidelines cover "hateful content", which includes content that promoting discrimination or disparaging people and individuals based on any "characteristic associated with systematic discrimination or marginalization".
Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. But YouTube has been taking steps to gain back advertisers and creator's trust. For the longest the YouTube team were mum, only referring to a nebulous guideline of content that could be voided of ads.
YouTube confirmed it had cancelled the second series of Scare PewDiePie via YouTube Red, which it had paid to produce, and that his channel was being removed from Google Preferred, which allows brands to advertise against the top performing channels.
Over the past couple months, the video streaming giant has been introducing amends to make its platform more advertiser friendly and has today updated its guidelines to further restrict creators from mishandling their freedom of speech and earning money even on those videos. The issue spilled over into 2017, after Disney and others cut ties with prolific YouTube star Pew Die Pie over his use of anti-Sematic content in some videos.
Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning.
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Considering how many gamers make their living on YouTube, such as PopularMMOs, DanTDM, and Markiplier - which account for over 50 million subscribers between them and millions of dollars in revenue - unless YouTube clarifies what counts as "hateful", "incendiary" and "demeaning", they could all, as well as the other thousands of game-related content creators out there, find their videos de-monetized.
"In March we provided an update to changes we're making to address advertiser concerns around where their advertisements are placed", wrote Ariel Bardin, VP of product management, in a YouTube Creator Blog post published yesterday.
After facing a significant backlash from a variety of advertisers, YouTube has finally toughened its content guidelines.
"We recognise there is still more work to do".